Email Marketing 101

Ever sent an email to your customers, clients or colleagues and never got a response? Did they even open it? Before you throw your laptop or phone out the window, we've put together some easy steps to help you transform your email marketing efforts into successful campaigns that drive traffic and increase sales. There are three different types of emails that can appear in your inbox: Marketing - informational or promotional messages that include, but are not limited to, newsletters, sales promotions, announcements, press releases and surveys Transactional - usually automated and triggered by your customers' activities and could include welcome messages, order tracking, received payments, reg

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