Apples to Oranges: Why it’s Important to Hire a Marketing Professional

Your friend comes to you and says, “Hey, I recently visited a new local produce store, Apples. It’s great, check it out.” You go online, to either Google or Facebook and type in Apples produce store. Nothing. Facebook recommends a different produce store near you that is appropriately called Oranges. Intrigued, you click. Oranges has pictures of their inventory of fresh produce just brought in today, handpicked by the farm down the road. You were hoping to find more information about Apples, but you are hitting a dead end. Oranges, however, has great reviews, beautiful photos and is very responsive to comments and messages. Which one do you choose? We’re comparing Apples to Oranges here (pun

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